I AM
TIA X ESCOBAR.
A high-performing UX professional with 19+ years of design experience and a love of creating collaborative, data-driven solutions.
BIO
English-born and raised, with the stamps of sixteen countries in her passport, Tia brings a worldly perspective to her creative approach, knowing "an open mind keeps an imagination alive." Aware that the core of creativity is creation - she believes the process of getting there is the best part. She refuses to go by her middle name, Xenia. Although it is tempting to feel like a superhero when her name is called, some say her design skills warrant that regard. Tia keeps her dreams sky high, but her ego here on earth. She is a rare breed of creative with design expertise and business savvy. She enjoys idiosyncrasies, detailed storytelling, and endurance sports. More than 19 years in the design industry has earned her award-winning designer status and a diverse professional design background.​
TOOLS & SKILLS
Figma
UserTesting
Proto.io
Optimal Workshop
Maze
Airtable
Jira + Confluence
Adobe Creative Suite
HTML/CSS
NN/g UX Master Certified
Certified Design Sprint Facilitator
Lean Six Sigma Yellow Belt
Research + Discovery
User Testing
Information Architecture
Accessibility
Personas + Journey Mapping
User Stories + User Flows
Wireframes + Mockups
Rapid Prototyping
Usability Testing
User Insights Analysis
Design Systems + UI Design
Project Management
Scrum + Agile Methodologies
Client + Agency Management
Print Production
PORTFOLIO
EXPERIENCE
2020-now
NEWFOLD DIGITAL
Senior User Experience Designer
Joined Newfold Digital, a leading web presence solutions provider serving millions of small-to-medium businesses globally, to collaborate with the marketing and development teams to lead B2B E-commerce UX research and create innovative solutions to meet customers' goals.
2016-2020
ONE CALL
Marketing Manager - Creative Services
Hired as a team of one, remote graphic designer for a corporate marketing team in a mid-level workers' compensation ancillary care management company. Promoted within 6 months to build and manage a team to support all visual design efforts company-wide. Collaborated with product stakeholders to define and implement innovative solutions for the product direction, visuals, and experience for the 6 ancillary services. Introduced UX research methodologies and managed discovery phase of corporate deliverable refresh with in-field contextual inquiries, internal user surveys, photo diary, wireframes, prototyping, and usability testing.
2001-2022
TIA X WIGHAM DESIGN
Design, Marketing & Events Consultant
Owned design and marketing roles for local small businesses to support updated branding and increase engagement. Consulted on all aspects of design and marketing with companies in the motorsport, cycling, and security training industries. Incorporated research methodologies into design process including interviews, surveys, personas, wireframes, mockups, and usability testing to guarantee client goals are met.​
2012-2014
PONTOON SOLUTIONS, INC.
THE ADECCO GROUP
Art Director
Joined this global talent and workforce solutions firm to support Marketing VP in building start-up department for development and creative process. Designed and coordinated a cost-saving internal online storefront with external development team to manage custom sales collateral resulting in faster print and delivery timelines. Created package prototype and partnered with local printer to coordinate fulfillment and shipping of branded launch kits to 500 colleagues globally.
2014-2016
POWER AUTO CORP.
Sales & Marketing Manager
Hired remotely to manage sales and marketing for the parent company of a motorsports resort, driving club, and tactical training center. Managed development and execution of identity packages, collateral, clothing, and promotional items. Designed vehicle wraps for rally team fleet including rally cars, transport truck and trailer. Pitched local businesses, community, city and county officials on development opportunities with the facility.
2005-2010
WINN-DIXIE STORES, INC.
ALDI
Marketing & Graphic Specialist
Supported merchandising with vendor promotions on signage and communications.
Assisted in business development calls and meetings with vendors to identify events/promotions that warrant involvement while enhancing the brand and driving sales. Created full campaign signage chain-wide.
Art-directed photo-shoots for holiday entertainment guide. Collaborated and improved routing process to electronic process using Adobe Acrobat. Developed and maintained an archival system
for completed jobs.
2010-2012
SHANDS JACKSONVILLE
UF HEALTH
Creative Services Manager
Performed lead role in design for a variety of materials and mediums, including print collateral, intranet, and internet. Ensured appropriate use of brand moniker and adhered to established graphic standards. Served as production manager, facilitated trafficking with clients, and coordinated projects with external vendors.
