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PROTRIFIT WEBSITE REDESIGN
PROJECT DETAILS
ProTriFit's website was outdated and required a complete redesign. Their aim was to emphasize the importance of getting a bicycle fit before purchasing a new bike, as a wrong size can make the fitting process very challenging or even impossible. Additionally, their clients are interested in specific details about the fitting process and pricing.
GOAL: Create a welcoming website in the intimidating triathlon industry and highlight the significance of the bicycle fitting process.
USER EXPERIENCE
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CREATIVE DIRECTION
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WEBSITE DESIGN
USABILITY
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