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FDOT sponsored NASCAR driver, Scott Lagasse Jr., wearing ProTriFit Kit.
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PROTRIFIT CYCLING AWARENESS KIT
PROJECT DETAILS
To lead the charge, ProTriFit wanted to build their reputation as the local bicycle safety advocates. The best things a cyclist can do are to always be aware on the road and to wear something visible.
GOAL: Increase the visibility of the cyclist on the road, while spreading the advocacy message.
UX RESEARCH
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CREATIVE DIRECTION
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SOCIAL MEDIA
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