PROJECT DETAILS

Bicycle safety is a significant concern in the United States, with Florida being the state with the highest rate of bicycle fatalities, according to the CDC. In an effort to raise awareness of the "Give 3 feet while passing a bicycle" law and promote the safety of cyclists, the owner of ProTriFit collaborated with People For Bikes, a national non-profit movement aimed at improving cycling for everyone, as well as the Florida Department of Transportation and local bike shops in Northeast Florida.

GOAL: Develop a clear and concise message to distribute this crucial safety message and keep cyclists safe.